Search Engine Optimization" is known as SEO. It simply refers to the process of making changes in the website to make it more visible when users search for goods or services related with the company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you'll get noticed and draw both new and returning clients to your company and increase sales.
Various search engines such as google, yahoo or bing uses bots to crawl online pages by moving between websites, gathering data about them, and indexing them. The bots place all the data collected in a index, which is a huge library like webpage.
Taking various ranking factors into account the search engine such as google or yahoo determines the order in which pages should appear in search engine results pages (SERP) for a particular query.
Types of SEO
There are basically two types of SEO. They are :
On-page SEO is the process to optimize web pages’ title tags, internal links, HTML code, Alt tags in images, to improve ranking and user experience. Various onpage factors to be taken into account are:
Off-page SEO is done outside website in order to increase website rankings in various search engines. There are many off-page SEO techniques they are: