What is Search Engine Optimization (SEO)?

Search Engine Optimization" is known as SEO. It simply refers to the process of making changes in the website to make it more visible when users search for goods or services related with the company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you'll get noticed and draw both new and returning clients to your company and increase sales.

How does SEO work?

Various search engines such as google, yahoo or bing uses bots to crawl online pages by moving between websites, gathering data about them, and indexing them. The bots place all the data collected in a index, which is a huge library like webpage.

Taking various ranking factors into account the search engine such as google or yahoo determines the order in which pages should appear in search engine results pages (SERP) for a particular query.

Types of SEO

There are basically two types of SEO. They are :

On-page SEO

Off-page SEO

On-page SEO

On-page SEO is the process to optimize web pages’ title tags, internal links, HTML code, Alt tags in images, to improve ranking and user experience. Various onpage factors to be taken into account are:

  • Writing informative and engaging content for website users as content is the king.
  • Optimizing HTML code of the website
  • Checking for broken links in the website if any
  • Uploading compressed images and placing alt tags in the images
  • Organizing the URLs of many pages to make them concise and up to the point

Off-Page SEO

Off-page SEO is done outside website in order to increase website rankings in various search engines. There are many off-page SEO techniques they are:

  • Link building
  • Brand building
  • Content marketing
  • Google my business
  • Social media
  • Forums
  • Guest posting like blogs
  • Sponsored content
  • Reviews


 Benefits of SEO

  • SEO increases organic visibility leading to increased website traffic.
  • SEO offers impressive return on investment as SEO if done free of cost as compared to PPC (Pay Per Click)
  • When a company’s product or services ranks in Google’s first pages it boosts credibility among potential clients
  • It reaches entire target audience
  • It runs for all time ie 24/7. SEO efforts do not stop after work hours
  • It increases user experience
  • This is a long term marketing strategy

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