What is custom web design?

A personalised website is exactly what it sounds like. In essence, you hire web designers and developers to create customised web pages that are specific to your business and are created without the use of outside templates.

Working with experienced web designers has a tone of benefits for business owners looking for a unique website. With a fully customised solution, you can match your branding and website to your marketing plan and give your target market an unrivalled user experience.

Nevertheless, there are a few restrictions to take into account when it comes to customised site design. Generally speaking, choosing this path can be more expensive and complicated than using pre-made templates from content management systems (CMS) like WordPress.

How to create a website with a unique design.

Your personalised website may be built in five easy steps. Of course, every web designer will have their own preferred methods for creating a unique website, but the steps listed here may be applied to just about every type of business, from a unique e-commerce website to a stand-alone landing page with simply content.

Establish your goals

You need to evaluate your objectives before you ever consider writing any code. What do you hope to get out of your website? Take a step back and consider your technical and business needs. You have the ability to add or remove practically any feature you desire because it is fully customizable!

If you work with a development and design firm like Redback, our knowledgeable professionals can construct a website for you from the ground up. Alternatively, if you possess the necessary skills, you can DIY-customize your website design (unless you're a seasoned web designer, we advise the former!).


Next, begin sketching out the structure of your website. This step should include details about individual site features, how they will operate, and a result profile. Again, if you'd prefer to leave it to the professionals, we can take care of this aspect!

constructing and designing

The coding starts here, which is a significant milestone. Your website's design and functionality will begin to come together as a single, distinctive website by your development team!


A almost finished website should go through a number of testing phases to look for any faults, bugs, and performance problems.


Your website is now prepared for launch once all the kinks have been worked out. In the beginning, pay attention to how it's performing to make sure everything is going properly. Make sure to keep an eye on your creation because custom-built websites may require more support than those that are based on templates.

What are the benefits of a custom web design?

The marginally greater cost of a custom website design has previously been stated. But rather than avoiding it because of the cost, think of it as a wise investment! The long-term benefits more than justify the price if you have the cash up front to build your site from the ground up.

Customized web solutions will improve your Search Engine Optimisation (SEO), conversion path, and client loyalty. These solutions can range from one-of-a-kind landing pages to highly engaging user experiences across the entire site. Here are the benefits and drawbacks of a customised site design, without further ado.

A distinct look

Your website should, first and foremost, reflect your brand identity. You can make sure your website looks and feels exactly how you want it to with customised graphic design and a qualified website designer!

Layout, design, and feature limitations are a thing of the past thanks to customised web development. You'll be able to develop not only a unique logo but a complete site that matches your brand down to the last letter with the world of web design at your fingertips.

SEO rankings

With the utmost simplicity and effectiveness, optimise your custom-designed website for search engine rankings. You can write SEO-friendly code and support your content marketing plan while you construct your site from the ground up.

A top-notch user experience will be produced by using bespoke page layouts, reducing load times, and ensuring a responsive web design—all of which are essential components for SEO! Additionally, boosting your page ranks can assist your company outpace its rivals and get more clients.


For your business to survive and prosper, you need both new and devoted clients. They should therefore remain at the centre of any successful website's unique design!

Consider your desired target audiences before you start your custom website design tasks. Next, consider what they could desire from your website for lead generation or online store. How can you satisfy their demands?

You may be creative and come up with a solution that will attract and keep people coming back for more when you have an entirely customised Ecommerce web design.

Consider including a unique call to action that is in line with the requirements of your specific target audience. If you partner with a design firm, the designers and developers there can assist you in getting the most out of this step.


What makes custom-made websites so great? Your rivals will pale in comparison to you! You may relax knowing that no other company will have a website with the same features or a superior user experience.

Because no website template or theme, even one that allows for flexible web design, is entirely unique.

Additionally, for even more cash, expert custom website designers may assist you in developing a fresh, creative method of selling goods and services.


Last but not least, you can expand your firm by scaling a bespoke web design that you completely construct on your own. Your web designs can be made to endure the test of time with just a few lines of code while evolving to fit the needs of your expanding business!

If you choose a template design, however, you might not have as much flexibility in the future to expand your website (and online business).

What are a few disadvantages of a custom website design?

Custom websites don't always work perfectly. When it comes to hiring a design team to build a site from the ground up, there are some restrictions and drawbacks.

First off, the price of design might be quite high. This is so because the intricate process calls for a wide variety of knowledge and takes a long time. A fully customised web design typically costs between $10,000 and up to produce, to give you a general idea of the cost. Furthermore, costs increase with site size and need complexity. A templated design, however, just costs a small portion of that.

Yet again, the increased price is justified if you choose to view it as a long-term investment. Additionally, the advantages of SEO, faster website loads, and conversion rate performance may wind up compensating for any higher costs associated with these additions when using a template web design.

Second, it takes more time to create unique web designs. It can take a few months until you see the finished output, depending on how complicated your website is!

A custom web design won't require many changes once you have it, though. You won't need to make constant adjustments, as you might with a templated design, because the layout and functionality have been given such careful consideration.

How to design a website with a template / theme

It's quick, simple, and economical to create a website using a template. You will need content and a template, usually referred to as a theme, from website builder software or a platform like WordPress to get things started.

A bespoke WordPress website, to put it simply, contains a number of pre-built pages that are ready for content entry. They are already programmed and ready to be added to your website. However, depending on the theme you select and the builder you use, you can typically customise and adjust your template. Usually, you'll have the option to modify elements like style, layout, and colour.

An easy design project is a template. You can build a sleek, contemporary, and professional website using a template for a lot less time, work, and money if you don't care too much about being distinctive.

Step 1: Select the template

Choose the template you want for your site to start with. There are several templates available on many different platforms.

To reduce your alternatives, consider the features you wish to include. Then, search for reviews and opinions on forums and blogging platforms. To get professional assistance at this stage, you may also collaborate with a web design firm. We can help you choose the best WordPress theme and recommend modifications to make it fit your brand and aims (more on this below!).

Step 2: Refine its features

Once you've chosen the ideal design, you can customise it to suit your needs (again, your choice of theme will determine what is feasible). Navigate, customise, and update the graphic design aspects to fit your company's needs.

When making these calls, bear in mind to prioritise your customers and brand. Your website need to reflect your company's identity and be user-friendly.

Step 3: Enter your content

Finally, you may start adding material to your website. Upload your marketing materials, goods, blog entries, PDFs, photos, videos, and text. Your website will be prepared for website hosting once everything is there!

Which advantages come with utilising a template or theme?

Using a template to create your website can be the best course of action if you're seeking for design options with fewer difficulty. What are the key advantages?

simple to create

To start with, using a template does not require you to be an expert programmer. In reality, you don't even need to know how to code. The majority of template platforms include user-friendly interfaces and straightforward drag-and-drop tools so that anyone can construct a website with a professional appearance without any hassle.

However, and this is a major however, if you want to get the most out of your site and make sure it's optimised to hit Google right off the bat, then we strongly advise against the DIY route.

Affordable prices

Using a template to build your website is fantastic because themes can be purchased for next to nothing. Many WordPress themes for website creation are totally free!

For the template or theme alone, you might spend anywhere from $30 to $500 if you choose something a little less straightforward. Then there are the expenses associated with hiring someone to create the template-based website for you.

You can hire a reputable web design and development agency to build your template-based website for you; prices start at around $5,000 for a respectable theme-based site. Alternatively, you can try to build your own template-based website (though it's best to leave it to the professionals if you want reliable results). You might save a tonne of money by using this service instead of engaging an internal expert to build a custom website!

Fast to create

Technically, you could start building your website and hosting it that same day. But before launching, the majority of users choose to take a little more time to tweak their template, get it just right, and make sure it's Google-optimized.

Nevertheless, depending on schedules, the design process only takes a few days to a week. The code is already there, so even if testing is always necessary, you won't need to spend as much time on it.

Plenty of choices

You can browse through a wide variety of appearances and feels until you locate The One because the majority of web apps for template designs offer thousands of various themes.

Templates range from elegant and straightforward to elaborate and complex. Furthermore, you can somewhat customise each one, so you're still certain to have a website that is consistent with your brand.

Which disadvantages of using a template are there?

Before you start searching for your preferred theme, be aware that using templates while creating websites has some drawbacks.

You must not be picky

You can't get too caught up in every little detail without the customised experience website design businesses provide. Despite the thousands of options, if your company is extremely special you can have trouble finding a suitable template.

restrictions on customization

Despite their extensive customizability, templates are only so versatile. For instance, photographs frequently need to fit under specified limits of size, and text sometimes has character limits. You are still somewhat constrained by WordPress websites, despite their extensive customization options.

updated code

You can't actually touch the code without making mistakes, unlike with expert bespoke web design. Therefore, avoid technical information while choosing a template for your website.

Managing material on customised sites versus pre-made sites

The fact that content administration is made simple for even the least tech-savvy team members is one of the biggest benefits of custom websites.

Without needing to know how to code, custom created websites provide you the freedom to tailor your website to your company's distinct brand identity, goods, and services. To ensure that you can't disrupt the consistent aesthetic or responsiveness across various browsers and devices as you add content over time to your site, the designers and developers put in a lot of effort up front.

However, a custom design method is the best option if you want the greatest flexibility, scalability, and performance. Leading CMS systems like Drupal, WordPress, and Craft can all be completely integrated with custom web designs. Dedicated Ecommerce plugins and platforms like WooCommerce and Shopify allow you to create a unique online store as well.

Here is a brief movie we made to demonstrate the differences between utilising third-party themes with multipurpose page builders and managing your own content on custom WordPress sites using flexiblocks. Don't worry, you can speed through the video by setting the play speed to 1.5!

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